- Getting Started
What is this service?ESPN Your Way is an easy and affordable way to run online display ads. Upload your creatives through our upload tool or via 3rd party ad tags.ESPN Your Way allows you to plan your advertising campaign, choose your targeting and set your budget. You’ll have access to review your campaign results and make updates to your campaign online.
- Cost and Billing
How much does it cost?You pay only for the advertising that appears on websites, based on the budget you set for each campaign.
How am I charged for the advertising placements I receive?You will set your own campaign budget and your credit card will be charged in advance. If you want to change your budget you will need to reach to [email protected]
What ad sizes can I run on ESPN?For most site sections you can run the following ad sizes on ESPN: 300x250, 320x50, 728x90, 970x66 and 1280x100. You may run one of these sizes, or any combination of the five sizes. We recommend utilizing all five sizes in order to hit all of the available inventory for your campaign, and maximize performance/ad spend. The following creative file types are accepted: JPG, GIF, PNG.Please note there are creative size restrictions on the following site sections:
- ESPN App only accepts 300x250 and 320x50
- Fantasy One App only accepts 320x50, 300x250, 320x120, and 320x180
How do I pause specific ads on my campaign?Click on the Edit link next to your campaign name. You can review each step of your campaign setup, click Continue until you reach step 5 and choose Pause under the creative you want to pause.
How do I upload ads to use in this platform?You will be prompted to upload your ads during step 5 of your campaign setup. You also will have the option to add previously uploaded ads during your campaign setup.
How do I use 3rd party ad tags in your platform?You will be prompted to choose between creative files and ad tags during step 5 of your campaign setup. Typically, you will not need to add macros as they will be automatically inserted by the DFP ad server.
How do I add an ad to an existing campaign?Click on the Edit link next to your campaign name. Click Continue until you reach step 5 and you will be able to add another creative to your campaign. When you are finished submit your campaign and your new creative will be reviewed for approval.
Am I able to view my ads on the Web?There is a chance that you will see your ads while browsing sites on the Web, but specifically pinpointing where and when your ad will be served is not possible given the volume of ads and the nature of ad serving. You may request screenshots from our Account Management team. Requests may be directed to Julia Donovan ([email protected]).
- Campaign Setup
How do I create an advertising campaign?Click the 'New Campaign' button to walk through all the steps necessary to build your campaign including flight dates, budget, site section, and geographic targeting.
How many ads should I run in each campaign?You should run a minimum of two ads per campaign. It doesn't cost any more to run a campaign with multiple ads. We recommend running the five available ad sizes (300x250, 320x50, 728x90, 970x66, and 1280x100) to ensure maximum delivery for your campaign.
What is reviewed during campaign approval?Your campaign will pass through an approval review in which ESPN will review your campaigns for any issues that might prevent your campaign from running. If we identify any areas of your campaign that need to be revised, we will inform you before approving your campaign. Our review includes:* Landing Page We will confirm that users who click on your ads are being sent to an active landing page that is relevant to the offer presented in the ad.* Ad Creative Requirements We will confirm that all sizes of the ad display properly as well as including, but not limited to the following:
- The text and images meet media source guidelines and do not mislead the user.
- Use of terms such as 'free' and any contests, promotions or special offers will be reviewed to ensure fair participation of the user and valid claims by the advertiser.
What happens after I submit my campaign?When you click the 'Submit your campaign' button, your campaign is sent for approval. Your ads will be reviewed to ensure they meet all ESPN guidelines. This approval process takes 1 to 4 business days. Shortly after your campaign is approved, the ads will be live and begin serving impressions. Your campaign will remain ‘Pending’ until it is approved and 'Upcoming' until it records its first impression in our platform.
How do I edit my campaign details?Click on the Edit link next to your campaign name. Please note that the budget, site section and geographic targeting can only be edited if your campaign has not yet been approved.
How do I stop my campaign from running?To stop your campaign from running, click Edit next to your campaign name and continue to step 5. Select 'Pause' from the status dropdown.' Your ads will stop running, but you will still have access to your account, your ads, and the report history of your campaign performance.
When will I start seeing delivery on my campaign?The turnaround time to review and approve your campaign is 1 to 4 business days. Your campaign will begin to serve impressions within this time frame, and data for the previous day is imported into the platform each morning.
How does geographic targeting (geo-targeting) work?Online media sources identify the visitor by determining the location of the IP address of the user's computer, matching it to a particular location. You can set your targeting to the entire country or be more focused by selecting specific states or DMAs. If your business is specific to a particular area, geo-targeting is the best way to get qualified traffic. If your business is not dependent on a specific area, we recommend targeting the broadest geographical range that makes sense for your business.
- Reporting and measuring performance
How do I access my campaign results?Reporting data begins accumulating once your campaign starts running. The data is updated nightly and includes campaign performance from the previous day.To access reporting, click on the 'Reports' link at the top of the page. The default view is for the last 7 days.
Need additional assistance?Please contact Julia Donovan ([email protected]) for additional assistance/clarity.